Our Story: From Ad Creatives to Pet Lovers

Every great story begins with a spark of inspiration. Ours started in a bustling advertising agency, where a group of creatives often found themselves swapping pet stories between deadlines and brainstorming sessions. Our cats and dogs weren’t just pets — they were our companions, muses, and constant reminders to take a breather from the daily grind.

A Shared Passion

As animal lovers, we bonded over tales of chewed-up shoes, stolen snacks, and those irresistible puppy-dog eyes. We noticed a recurring theme in our conversations: the lack of truly thoughtful, comfortable spaces for our pets to rest and recharge. Beds that weren’t just functional but also inviting, stylish, and built to last.

So, between ad campaigns and coffee runs, an idea took root: what if we used our creative skills to design something better for our furry companions? What if we created beds that reflected the same care and thoughtfulness we poured into our work?

The Big Leap

It wasn’t an easy decision to leave the familiar world of advertising. But the dream of building something meaningful — something that celebrated the bond between humans and their pets — was too powerful to ignore. In 2023, we took the leap and started our journey to create the perfect pet bed.

Crafting Comfort

Our approach was simple: start with love and let our pets guide the way. We spent hours observing our dogs and cats, studying their quirks, and testing materials. One of our earliest prototypes was inspired by Max, our office golden retriever, who loved sprawling across anything soft but always managed to slide off. That’s how we developed our non-slip base!

Then there was Luna, our resident tabby cat, who’d curl up in the tiniest corners. Her habit inspired us to design compact, cozy spaces that felt safe and snug for even the most particular pets.

Learning Along the Way

Of course, there were challenges. Like the time we spent weeks perfecting a washable fabric that could survive everything from muddy paws to surprise spills — only for Max to destroy it in under an hour. Or when we thought we had nailed a design, only to find Luna completely uninterested. But every misstep was a lesson, and every triumph brought us closer to our vision.

Staying True to Our Roots

While our business has grown, our heart remains the same. We’re still the same group of ad lovers who started this journey with nothing but a shared passion for pets and creativity. Our pets are still our chief product testers, and their happiness continues to guide everything we do.

A Community of Pet Lovers

Today, we’re proud to be part of a larger community of people who love their pets as much as we do. Whether you’re a cat person, a dog person, or both, we celebrate the joy and companionship pets bring into our lives.

Thank you for being part of our story. Here’s to many more wagging tails and happy purrs!